Broadcast radio has changed the way we live. Over the years, broadcasting has changed the way information is spread. Just by listening to the radio, it has become the means of getting information such as news and other public announcements.
These days, the same concept is used but via the internet. Podcasts make it possible for us to listen to opinion, news, and even entertainment. However let’s take a moment to appreciate what broadcast radio has done.
It is still among the strongest medium for information dissemination
Though there’s TV, internet and other modes of broadcasting information, radio remains a relevant option. In the US, it has 54% of the country’s population tuning in. That is more than half of the entire US population. On the other hand, you have 75% that goes to television shows.
It is here to stay
Through the years, broadcast radio in different parts of the world is still a widely used tool to spread information. A lot of people are still tuning in which brings in a good amount of money on radio stations. According to statistics, Millienials are still actively listening to the radio. 92% of Millenials in the US are still listening to this somewhat old form of spreading information. The same is true for Baby Boomers and those in Generation X.
Different things broadcasted on Radio
The radio has a number of popular shows. Among the top use of broadcast radio is to tune into hit radio. Yes, despite the fast changing attitude of listening music to Apps, a lot of people are still tuning into the radio for their music.
Radio stations are earning money
With advertisers interested to hit their market, the radio stations are still making money from their radio shows. US radio’s estimated revenue is at $13 billion. Radio advertising in the US is at $17 billion in 2015. Worldwide, advertisers spent around $31.27 billion on radio to get their product on the map.
If you think that radio is an irrelevant option, you want to reconsider that thought. Though there’s the internet and television, radio can still attract a good number of audience whether it’s the older individuals or the Millenials tuning in for their radio hits.
What could be the reason why radio remains relevant in today’s time? Radio is an inexpensive equipment that anyone can enjoy. You can listen to radio stations on the internet these days.